Comparing models and experiences: Branding, merchandising and museum commercial spaces
Hervé Guyardeau , Reunion des Musées Nationaux Grand Palais
Joelle Marty , Association Museum & Industries
Antonio Romano , Inarea
Laura Silvestro, bookshop, publishing and merchandising Zetema
Giuseppe Costa, Costa Edutainment Spa and advisor AICC
Lara Gennari, CoopCulture, Project Leader Culture Concept Store
Chair: Francesco Palombi, editor